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Murdoch Cools Down Hostilities In War Against “Parasite” Google

The media baron could be lifting the ban on Google’s access to his titles’ stories in the search for a larger slice of ad revenue.

Rupert Murdoch is to perform a volte-face on his decision to pull his publications’ items from Google’s search engine in the hope of garnering some extra revenue. The news suggests that the Australian-born U.S. citizen has admitted defeat in his war against the search engine and understands that the original decision, made over two years ago, has harmed his papers’ growth. But it’s not a case of ripping off the filmy negligee (surely thick flannel pajamas? The Editor) of his publications’ paywall negligee to reveal his buxom news operations as nature intended. Why on earth would the Dirty Digger, as the U.K.’s satirists have dubbed him, provide content for free?

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The cunning plan is to provide users who click on a Newscorp-produced link on Google with a two-sentence preview of the web page, thus keeping all the details of the story chaste behind the Newscorp paywall. Interest piqued by the two-sentences? A link will lead you to a subscription page: web-only for £2, web and iPad for £4, or all-inclusive print subscription for £6.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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