Barnes & Noble Brings Video To The Nook And The Fight To Amazon

All this from the firm that doesn’t like Amazon but wants to be like it– and there’s a noo Nook on its way too.

Barnes & Noble Brings Video To The Nook And The Fight To Amazon

Barnes & Noble CEO William Lynch yesterday launched two new Nook devices which open the door to the downloading and watching of films. This was smartly followed by a broadside against Amazon, the behemoth which B&N’s e-readers are up against–hence the foray into video. “We are obviously a reading company,” he told reporters at the firm’s presser in New York yesterday. “We find it offensive if you are disappearing into a book, to be assaulted by an ad.”

The Nook HD and Nook HD+ are both obviously aimed to topple the Kindle Fire’s perceived supremacy as the e-reader plus du choix, as well as have a go at Google’s Nexus 7 tablet. And then there’s the video service, which allows users to buy and watch movies from Warner Brothers, Viacom, HBO, and Sony Pictures. As well as looking good, the Android-running Nook performs better in some areas. Higher resolution, reports The Verge, alongside some clever apps and ingenious ways to share content on other devices. The larger HD+ is cheaper than the equivalent Kindle Fire, but the smaller HD loses out on memory size to its Amazon counterpart.

Earlier this year, the firm announced a $300 million hookup with Microsoft, but this investment hadn’t, said Lynch, influenced the new readers as the deal had not yet been finalized.

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My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.