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Startups That Solve Non-Problems Are Doomed To Fail

…This is the nastiest of all startup sins: failing to involve customers and their feedback from literally the first day of a startup’s life.

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…This is the nastiest of all startup sins: failing to involve customers and their feedback from literally the first day of a startup’s life.

About the author

Erin Schulte is a writer and editor whose work has appeared in Fast Company, The Washington Post, The Wall Street Journal, Harper's Bazaar, and Entrepreneur, among other publications. You can find her on Twitter @erin719nyc.

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