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Bread & Circuses

The land of Wonder is overflowing with focaccias and ciabattas and olive loaves. The home of American cheese now regularly yields up Parmigiano-Reggiano, not to mention cow and buffalo mozzarella. In other words, it doesn't get any better than this. So enough whining about the state of the union. Grab a bag of blue heirloom potato chips, pour yourself a Trappist ale, and let's take a look at our biggest, most inventive industry: the business of staying fat and happy.

A version of this article appeared in the May 2006 issue of Fast Company magazine.

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