Google Pushes Facebook Off The Top Of Display Ad Revenue Tree

But it’s not as catastrophic as it sounds for Zuck, as Facebook’s slice of the pie, $2.16 billion, is a 24% increase on last year.

Google Pushes Facebook Off The Top Of Display Ad Revenue Tree

Google has toppled Facebook as the top earner of revenue from online display advertising–just a year after the social media giant deprived it of pole position. These results, calculated by the eMarketer research group, gives the search-engine-and-ting firm from Mountain View 15.4% of the market. Nevertheless, Facebook is still snapping at Google’s heels, with just one percentage point less of revenue than its rival.

Google’s dominance, says eMarketer, shows just how strong its advertising network is, especially on its mobile and video platforms. YouTube is just beginning to reap the spoils of its online video dominance. The report goes on to predict that by 2014 the two firms will have a hefty 37% of the market between them.

Despite their fierce rivalry, the two firms have come together in an attempt to stand up for their rights in Washington. They have joined The Internet Association, a lobbying group that also represents Yahoo, Amazon, and 10 other Silicon Valley firms. The group will deal with the usual issues of piracy and cybersecurity as well as trying to keep the politicians away from the thorny subject of Internet regulation.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.



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