Tiffany White 09.05.12 2:28 PM Pinterest, the social media phenom, has created the web's new design paradigm—and maybe the greatest selling engine ever devised. A version of this article appeared in the October 2012 issue of Fast Company magazine. Newsletter Get the latest Fast Company stories delivered to your inbox daily. Send I'd also like to receive special Fast Company offers ARE YOU REGISTERED TO VOTE? Register now to make sure you have a voice in the election.