From Taco Bell To IHOP, Fast-Food Goes Upscale Or Scales Down For New Audiences

Food services are no longer content with just their high- or low-end audiences. “Fast-food chains are going upscale while full-service restaurants are trying to attract younger crowds with grab-and-go outposts,” says Darren Tristano, VP of restaurant-industry research firm Technomic. That means new restaurants and menus–though they often bear a striking resemblance to the old fare.