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We can always store credit card data as well as home address because they are concrete data and do not change often. But intangible preferences like color, design and desired additional features always evolve. So how do we manage these?

We can always store credit card data as well as home addresses because they are concrete data and do not change often. But intangible preferences like color, design, and desired additional features always evolve. So how do we manage these?

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