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Sony’s Next Move

Let’s see if we can come out with products that fundamentally change consumer behavior. That’s what the Walkman did.

Let’s see if we can come out with products that fundamentally change consumer behavior. That’s what the Walkman did.

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About the author

Erin Schulte is a writer and editor whose work has appeared in Fast Company, The Washington Post, The Wall Street Journal, Harper's Bazaar, and Entrepreneur, among other publications. You can find her on Twitter @erin719nyc.

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