Skullcandy used to be a fashion statement–although that statement seemed to say “I’m a loud teenager!” This headphone mainstay was flashy and heavy on neon. But in the past few years, consumers have been drawn to high-end competitors with signature sounds (such as the bass-heavy Beats by Dr. Dre), and Skullcandy realized its product was all show. So it built an in-house engineering team–previously, all this work was farmed out–to maximize airflow and enrich the audio. The new line now boasts a branded Supreme Sound. “We’ve strengthened the diaphragm of the headphone to smooth out high frequencies,” says chief merchandising officer Dan Levine. In a market catering to audio geeks, he wants Skullcandy’s statement to be heard, not just seen. ($150, skullcandy.com)
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
The apps, tips, tactics, and brain hacks to help you work smarter instead of harder.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company’s distinctive lens.