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PAID CONTENT

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PAID CONTENT

You Can’t Improve What You Don’t Measure

Marketing has been fixated on view counts and other volume measurements instead of measuring the business impact of video content.

When it comes to video content, marketers tend to focus on volume measurements, such as shares, likes, or view counts. Those don’t measure the direct impact a piece of content has on the business. As Rob Davis, Executive Director of the Content Marketing Practice at OgilvyOne, explains, you need a different yardstick for that.

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