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Unreasonables, Episode 18: Coming To America

Moses Sanga came to America to go to the Unreasonable Institute for help with his business plan (which didn’t exist). But he got more than that: It was also two weeks of firsts for him, from flying on a plane to eating a Popsicle.

Moses Sanga, the head of Eco-Fuel Africa, a company that makes biochar, a charcoal made from agricultural waste, came to the Unreasonable Institute in a slightly different position from nearly all the other attendees. While his company was up and running, he didn’t have a business plan, and he didn’t even know what he needed to do to break even.

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But with the help of the Institute’s mentors, Sanga now has Eco-Fuel Africa on steady footing and is confident he can bring clean energy to Africa. He’s also flown on a plane, eaten a Popsicle, and used a washing machine for the first time. But that’s all icing on the cake. Unsurprisingly, you don’t need the developed world to develop a genius business idea.

This is the latest video in The Unreasonables, a series tracking the participants in the most recent Unreasonable Institute. To see what’s coming up, watch a preview of the whole season and see a list of all the episodes here.

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About the author

Morgan is a senior editor at Fast Company. He edits the Impact section, formerly FastCoExist.com. Have an idea for a story? You can reach him at mclendaniel [at] fastcompany.com

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