Growing up in Pakistan, Saba Gul felt that women there suffered horrible injustices. She started her company, Bliss, in order to give women from her home country a path toward ending those injustices. The key, says Gul, is education.
But many young girls in Pakistan don’t or can’t make time for school. So Bliss gives them an economic incentive: Attend school, and Bliss will provide free training in sewing and needle work. The girls then get paid to make handbags, which Bliss markets and sells. The students receive dual educations: in school and as young entrepreneurs.
This is the latest video in The Unreasonables, a series tracking the participants in the most recent Unreasonable Institute. To see what’s coming up, watch a preview of the whole season and see a list of all the episodes here.