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Hyundai “All For One”

Hyundai staffers appear in this pre-kickoff spot.

Hyundai “All For One”
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This ad will appear in the pre-kick time slot.

Hyundai says the spot was inspired by founding chairman, Chung Ju-Yung, who answered naysayers with the words: “Have you tried?” The ad features nearly 200 actual Hyundai employees, trained by a vocal coach, and doing a rendition of “Gonna Fly Now.” The spot was filmed at a Hyundai plant in Montgomery, Alalbama, which produces more than 300,000 Sonata and Elantra sedans each year.

Watch a behind the scenes video below.

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About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world

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