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The Venture Capital Perspective On Social Innovation

When almost all companies are baking some sort of “doing good” into their business models, how do you measure the impact of the innovations?

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William Rosenzweig is a partner at Physic Ventures, a venture capital firm that invests in “exceptional science-based consumer-directed companies focused on health and sustainability.” That is: businesses that do good and make cash. Included in its portfolio are two companies we cover here frequently on Co.Exist: GoodGuide and Recyclebank.

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As a VC focused on sustainability, Rosenzweig sees more and more companies working to embed social innovation into their models, and more people deciding to take the for-profit route to problem solving. The question then becomes: How do you measure the success of the social aspect separate from simply the bottom line of the company?

This video is part of a series on prominent social innovators, convened by PwC during the 2011 Social Innovation Summit, discussing their work that we’ll be hosting here on Co.Exist.

Here’s a little preview of everyone who will be featured.

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About the author

Morgan is a senior editor at Fast Company. He edits the Impact section, formerly FastCoExist.com. Have an idea for a story? You can reach him at mclendaniel [at] fastcompany.com

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