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No Kissing. Just Push Hard And Fast. Vinnie Jones’ Life-Saving Advice

A new PSA for British Heart Foundation stars tough guy Vinnie Jones demonstrating how to save a life with your hands and the track, “Stayin’ Alive.”

No Kissing. Just Push Hard And Fast. Vinnie Jones’ Life-Saving Advice
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There are times in life when being tough comes in handy. Saving a heart-attack victim is one of them.

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The British Heart Foundation and agency Grey London enlisted Snatch heavy Vinnie Jones for a new spot that urges viewers to forget about mouth-to-mouth and focus on hands-only CPR. In the spot, Jones reminds us that kissing is for the missus and instructs us to “push hard and fast to ‘Stayin’ Alive’” when confronted with a geezer who has collapsed in front of you.

The Heart Foundation’s message here is that the hands-only CPR method, not sharing breath, is the best way for civilians to administer CPR.

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About the author

Teressa Iezzi is the editor of Co.Create. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world

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