Zipcar has long dominated the city car-sharing space. But
Car2go, a program from Daimler AG that allows users to rent Smart cars by the
minute, recently popped up in Austin, Texas to challenge the larger company’s dominance. Now Car2go is set to gain even more attention as it launches the country’s first large-scale electric car-sharing program in San Diego.
It makes sense on a number of levels to start an all-electric service in
San Diego, explains Car2go CEO Nicholas Cole. “It’s a bit of a tech
hub, and one of the great things is that ECOtality and the EV Project are in the process of installing 1,000 charging stations in the city by the end
of the fourth quarter in 2011. Car2go will have direct access.”
Car2go’s model is simpler than competitors like Zipcar. Whereas Zipcar
requires members to pick up and return cars from the same location, make
reservations to rent vehicles in advance, and pay by the hour, Car2go
members can rent vehicles by the minute without reservations–and drop
off the vehicles at designated points throughout the city.
If members in the San Diego program discover that their electric vehicle has a low charge, they will be asked to drop it off at a charge station. Car2go will also have a third-party maintenance fleet to move the vehicles to charge points at the end of the day so that they can juice up overnight.
Cole is confident that members won’t run out of charge on their journeys. “We took a hard look at our current model from a use standpoint in Austin. We
see the average trip is less than five miles for our members, and the Smart Fortwo is
rated at 84 miles per charge,” he says. “We’re confident that we’ll be able to shift
that charging burden to evenings.” Members will also be able to see how much charge each vehicle has using the Car2go website and iPhone app. That way, users can opt to take fully charged vehicles if they know they will be taking longer trips.
The San Diego program, which will feature 300 electric Smart Fortwo
vehicles when it launches in November, is Car2go’s second announced
all-electric fleet–the company is also launching an electric car-sharing
service in Amsterdam later this year. The company’s other programs in
Hamburg, Germany, and Austin use gasoline-powered cars.
Car2go doesn’t have any plans to expand the all-electric car-sharing model to other U.S. cities–yet. “Our expansion focus is on identifying markets for combustion engines,” says Cole. “But if a city
determines the investment [in an EV infrastructure] is worthwhile, that could change over the