As Twitter continues to court advertisers to purchase real estate on the platform, it also has to come to terms with the rules that bind certain brands. Today Twitter and partner Buddy Media introduced age screening, a new opt-in feature that lets brands with age-restricted or adult content prevent minors from following their accounts. Now, when you try to follow a brand such as Jack Daniels Honey or Miller Lite, you’ll receive a direct message that will take you to age.twitter.com to verify your age. After you verify once, you won’t have to do it for every opted-in brand you want to follow.
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.