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Uber Plans Expansion With Cheaper Hybrid Vehicles

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Uber, still technically a startup despite its fast-growing international standing, has revealed that from this Wednesday it’ll be launching a cheaper taxi car option that connects its users to hybrid vehicles instead of the usual more luxurious black town cars. The new hybrid solution will cost a markup of just 10% to 25% more than the cost of a typical taxi–meanwhile still delivering the speed and convenience of the smartphone-centric Uber business model–compared to the 40% to 100% that Uber costs for town cars. In another tweak from Wednesday Uber users will also be able to request a stretch limo or an ice-cream van. According to the New York Times, Uber has seen monthly revenue growths around 20% to 30% over the last year.

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I'm covering the science/tech/generally-exciting-and-innovative beat for Fast Company. Follow me on Twitter, or Google+ and you'll hear tons of interesting stuff, I promise. I've also got a PhD, and worked in such roles as professional scientist and theater technician...thankfully avoiding jobs like bodyguard and chicken shed-cleaner (bonus points if you get that reference!)

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