Google Teams With Lego In Creative Chrome Promotion

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Google has teamed with Lego Australia in an unusual promotion for its Chrome product. It’s called Build, and it’s an experiment in collaborative creativity: Participants are encouraged to build a simulated Lego construction using Build’s clever tools and then peg their structure to a location in Google maps that corresponds to a real Australian location. Once built, the Lego can then be saved and shared over email or through Google+. It’s intended to be a showcase for the technical prowess of the Chrome browser, because all the 3-D rendering happens in-browser, and Google says it will launch next in New Zealand, then a list of other countries.


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