Nintendo has been trying to expand the market for its 3DS handheld game system, and now they have done so quite literally–by increasing the size of the device. Nintendo CEO Satoru Iwata has revealed that the existing game console will be joined by a 3DS LL (XL in the U.S.) which has a larger 4.88-inch top screen alongside a 4.18-inch bottom touch screen. That’s about an inch larger than the existing machine’s display, and compares to leading-edge Android smartphones and even Samsung’s monster 5-inch Galaxy Note. It’s also a little bigger than the rumored 4-inch iPhone for 2012. These smartphone devices have transformed the handheld gaming market, and threaten Nintendo’s future in this particular game. The 3DS XL will arrive in America on August 19th for $200.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.