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Twitter Runs First TV Ads With NASCAR

Twitter and racing king NASCAR entered a mutually benefitial new partnership this weekend. A big part of that was a dedicated hashtag page for the event, hosted at, with featured content curated by algorithms and human hands. Also, for the first time, Twitter advertised the page on television ads like this one, showing a driver holding up his iPhone and taking a picture against a tagline that reads "See what he sees."

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