Jonah Sachs 06.11.12 12:50 AM Some brands are born good, other brands need to have goodness thrust upon them. How can companies tell the right stories to make them more values-driven—and more successful? Newsletter Get the latest Fast Company stories delivered to your inbox daily. Send I'd also like to receive special Fast Company offers ARE YOU REGISTERED TO VOTE? Register now to make sure you have a voice in the election.