On-demand music service MOG has partnered with Ford on a voice-controlled MOG app for several 2012 models. The app, which has a monthly subscription fee of $9.99, lets MOG-subscribed drivers use Ford’s existing SYNC AppLink voice control technology to monitor playlists created from the service’s 15-million song catalog. (For example, saying “top songs” would automatically queue up the current Billboard Top 50 list.) MOG has been partnering with automakers for a while, through maker-specific apps, such as the one BMW offers, and car audio businesses such as Harman’s Aha Radio, which integrates with Honda and Subaru vehicles. MOG has been the most aggressive pursuer of vehicle integration within the on-demand music services, including Spotify and Rdio. Rumors of a possible MOG acquisition by HTC’s Beats Electronics were quashed back in March, and MOG has since launched apps for Windows and the iPad.
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.