Cricket Wireless has just become the first carrier to sell the iPhone in the U.S. as part of a pre-paid plan. Starting June 22, for $55 buyers of the iPhone 4 and iPhone 4S will have access to unlimited talk, texting, and data. The cost of the Cricket iPhone models are pegged at $150 less than the unlocked iPhone models sold by Apple, making it a sweeter deal for U.S. buyers reluctant to commit to one cellular network. While the Cricket pre-paid plan for the iPhone is a first for the U.S., pre-paid phones are much more common in international markets, which account for 60% of Apple’s sales. Leap Wireless, which owns and sells phones though Cricket, has been selling phones of all kinds on pre-paid plans for about 10 years now, using a flat-rate, pre-paid, unlimited access model. Cricket also sells contractless access to broadband.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.