Mitch Baranowski 05.30.12 12:25 AM The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there? Follow these rules. Newsletter Get the latest Fast Company stories delivered to your inbox daily. Send I'd also like to receive special Fast Company offers ARE YOU REGISTERED TO VOTE? Register now to make sure you have a voice in the election.