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Microsoft Overhauls Bing With Social Media Suggestions

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To better compete with Google, Microsoft has revealed a new makeover for its Bing search engine site. Designed to combat “search overload” the new Bing results page feature a new sidebar function that lists relevant posts from a user’s Facebook and Twitter contacts as they search for keywords. The algorithm even intelligently suggests people who may have an opinon on the search words using information gleaned from their “Liking” habits. The revamp will hopefully bring more traffic to Bing and thus bump up Microsoft’s income from advertising partners–to help offset Microsoft’s online losses. The new design will roll out across the U.S. over the next several weeks, and then to other territories.

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I'm covering the science/tech/generally-exciting-and-innovative beat for Fast Company. Follow me on Twitter, or Google+ and you'll hear tons of interesting stuff, I promise. I've also got a PhD, and worked in such roles as professional scientist and theater technician...thankfully avoiding jobs like bodyguard and chicken shed-cleaner (bonus points if you get that reference!)

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