WalmartLabs, Walmart’s online R&D arm, launched an American Idol style popularity contest online in March this year. Anyone could suggest products they wanted to see on Walmart’s shelves, and customers could vote for their favorites. The Get On The Shelf contest gathered over a million votes for 4000 entries, including choice suggestions like a baby-proof toilet cover (to prevent kids from falling in), an in-nappy garbage bag (for less of a mess), a hot dog slicer, and a tuna squisher. Practical as these entries may be, Walmart’s grand prize winner, announced today, has a socially conscious agenda: Humankind Water gives away its net profits on sale of bottled water to countries which lack clean drinking water.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.