Hyperink Launches Demand-Based Blog To Book Publishing

Hyperink’s demand-first philosophy flips the way books are selected–instead of starting with the writer, it looks at search trends, social-media buzz, and what’s selling well on Kindle.


If you’re a blogger who’d like to add the line “book author” to your resume but are too busy, well, blogging to get that far, e-book publisher Hyperink has a new solution for you.

The e-publisher today launched its “blog to book” service, with the goal of make the publishing process a whole lot easier, accessible, and profitable for bloggers who wouldn’t typically have access to a book deal.

Most authors will tell you the publishing process is far from perfect. Months and months of writing are often followed by months and months of rejections. What and who gets published is often less about the quality of your content and more about the size of your marketing platform and how many books they think you’ll sell. 

Hyperink’s demand-first philosophy flips the way books are selected on its head. Instead of starting with the writer, which is often the case with traditional publishers, they look at Google search trends, what people are talking about on social platforms, and what areas are selling well on Kindle. Once they analyze the data to identify areas where people want books, they then look for a writer (or blogger in this case) for that particular area. 

With their blog to book service, eBooks are created using existing published content which means there’s no new writing on the blogger’s part. During the process, Hyperink identifies your most popular posts based on comments, views, shares, etc. and then assigns an editor to layout the content with a narrative flow. Although bloggers are more than welcome to get as involved as they want during the process, the typical amount of time required is just about 5-10 hours total.

Once the eBook is complete, Hyperink publishes it to its marketplace, Amazon Kindle, Barnes & Noble Nook, and Kobo (iBooks coming soon). They then provide the blogger with copy, widgets, and tools to promote the title via his/her own blog. Proceeds on books sold are split between both parties, giving bloggers the chance to turn their content into a passive income stream and enabling Hyperink to recoup their costs and generate revenue.


“Demand has been very surprising,” says Kevin Gao, CEO of Hyperink. “Although blog content is free, we’ve found people are willing to pay for eBooks as a way of showing their support for the free content and for the convenience of being able to navigate the content in a structured and fluid fashion as opposed to one-off individual posts found on your typical blog.”

And pay they have. Entrepreneur and investor Brad Feld used blog to book to publish Burning Entrepreneur, an eBook that’s on track to generate $45,000 in annual sales, according to Hyperink. Beyond the added revenue stream, the platform also makes it possible to reach new audiences via eBook channels which means more traffic to your blog–a blogger’s veritable dream. 

What about you? Do you think blog to book will be the next big thing in book publishing?

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[Image: Flickr user Leo Reynolds]


About the author

Shawn Graham partners with small businesses to create, implement, and manage performance-driven marketing strategies. His knowledge base includes media relations, business development, customer engagement, web marketing, and strategic planning.