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How To Get New Customers By Opening A Pop-Up Shop

Paul Watson, COO of Ledbury, makers of custom dress shirts for men, explains how the company uses pop-up shops to increase market share.

How To Get New Customers By Opening A Pop-Up Shop

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About the author

Lydia Dishman is a business journalist writing about the intersection of tech, leadership, commerce, and innovation. She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

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