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Updates On Kevin Systrom, Lady Gaga, And More Most Creative People Alumni

Before you soak up all the creativity of 2012’s Most Creative People in Business, take a look at the moves some of our Most Creative alumni have been making—the good, the bad, and the ugly.

Updates On Kevin Systrom, Lady Gaga, And More Most Creative People Alumni
(Left) Instagram images taken by the app's founder, Kevin Systrom; (right) former PepsiCo exec B. Bonin Bough, now Kraft's consumer engagement leader. | peter funch (bough)




Jim Yong Kim

Kim's dedication to improving the lives of those in developing countries for more than two decades hasn't gone unnoticed: In April, the Dartmouth president was chosen as the new leader of the World Bank after being nominated by the U.S. Said President Obama: "[The World Bank] is one of the most powerful tools we have to reduce poverty and raise standards of living in some of the poorest countries on the planet . . . and [Yong Kim's] experience makes him ideally suited." Read »

2011 / 09

Oprah Winfrey

Not even two years old, the Oprah Winfrey Network continues to struggle to attract viewers, leaving Winfrey and the network little choice but to rapidly cut costs. In March, OWN pulled the plug on Rosie O'Donnell's The Rosie Show and laid off 20% of its staff. Read »

2011 / 12

Tony Hsieh

In December, the Zappos CEO finalized plans to move his business to downtown Las Vegas. Historically based in Henderson, Nevada, the company's relocation represents Hsieh's $350 million mission to revitalize downtown Las Vegas for the working creative class. Read »

2011 / 29

Kevin Systrom

It's been a banner year for Systrom and his photo-sharing app, Instagram. It was crowned 2011's App of the Year, user numbers sprinted from 3 million to 40 million and climbing, and in April, Facebook picked up the app for a whopping $1 billion, nearly doubling Instagram's valuation. Read »

2011 / 66

B. Bonin Bough

The former global director of social media for PepsiCo joined Kraft in February as the VP of global digital and consumer engagement, where he recently piloted a partnership with Nokia and is steering Kraft's mobile strategy toward new partnerships with emerging startups. Read »

2011 / 77

Suzanne Collins

Collins made the list last year for creating a frenzy among adults and teens alike with the best-selling book series The Hunger Games. This year, she co-penned the script for the first installment of the series' film adaptation, which broke box-office records as it opened to $152.5 million its first weekend. Read »

2011 / 80

Lady Gaga

In addition to the success of her 2011 album Born This Way, Lady Gaga recently launched a youth-empowerment organization. In partnership with the Harvard Berkman Center and the MacArthur Foundation, the Born This Way Foundation will work to fight bullying across the country. Read »

2010 / 01

Todd Park

The AthenaHealth cofounder and the U.S. Department of Health and Human Services' digital genius is now lending his expertise to an even bigger body. Recently appointed chief technology officer by President Obama, Park will work to bring the fed's technology practices into the 21st century.

(Left) Tavi Gevinson, editor of Rookie Mag; (right) Disney's theatrical flop John Carter

Tavi Gevinson

We first wrote about the then 14-year-old fashion blogger for building a millions-strong fan base and turning heads at Fashion Week. Now 16, Gevinson can add entrepreneur to her resume: Her recently launched online magazine, Rookie Mag, covers the worlds of writing, art, and culture for teenagers. She is managing a staff of more than 40. Read »

2010 / 85

Bonnie Brooks

In 2010, we covered Brooks's in-progress save of Canadian department store the Bay. Now Brooks is poised to breathe new life into Lord & Taylor. (The American retailer was acquired by the Bay in January.) Since coming on board, Brooks has already launched a new ready-to-wear line by Ivanka Trump and opened the retailer's first home store. . Read »

2010 /89

Shai Agassi

Agassi launched car startup Better Place hoping to upend the automobile industry's dependence on oil. He's raised roughly $700 million in venture funding and struck deals with General Electric and French automaker Renault to bring his vision to life. It's working: Better Place begins shipping vehicles later this year.

2009 / 03

Reed Hastings

After the Netflix CEO's ill-advised move to split the company's DVD and online-streaming businesses sparked virulent customer backlash, Hastings wisely reconsolidated the two. His next move? Challenging the traditional TV model by developing original shows such as Lilyhammer and House of Cards.

2009 / 04

Rich Ross

Last year, the Walt Disney Studios chairman delivered box-office disappointments such as Prom and Mars Needs Moms. So when this year's John Carter took an Ishtar-like belly flop, enough was enough: Ross exited the Mouse House on April 20.

2009 / 05

Stella McCartney

The British fashion designer continues to take the world by storm with her understated, elegant designs, and recently launched a childrenswear collection. This year, Stella McCartney for Adidas will adorn the 2012 British Olympic athletes, and her celebrated brand is opening its first stores in China.

2009 / 13

A Damien Hirst spot painting. | Photo by Flickr user centralasian

Damien Hirst

The controversial artist began 2012 with an international, 11-gallery exhibit of his famous spot paintings. Collectively, they comprised the world's largest painting, spurring Hirst to issue a challenge to see who could first trek to see all 11 outposts. The prize: an original Damien Hirst print, naturally.

2009 / 22

Jill Sander

After three years as the creative head of the popular Japanese retailer Uniqlo, Sander announced her departure from the brand in June 2011. A few months later, she revealed she would return to her eponymous high-fashion label for the first time since 2004.

2009 / 24

A version of this article appeared in the June 2012 issue of Fast Company magazine.