Customers Are People, Too

Patti Hart, CEO of International Game Technology, says it’s important to see the customer is an individual first. Understanding them as people often speeds progress on providing products that delight them.

Customers Are People, Too

For more bite-sized bits of wisdom on leadership and strategies for success, explore our ongoing video series at 30 Second MBA.

About the author

Lydia Dishman is a business journalist writing about the intersection of tech, leadership, commerce, and innovation. She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

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