Spotify just announced some big-name partnerships, and on the roster are Coca Cola, AT&T and McDonalds, Intel and Reebok. The Coca-Cola deal is built to help Spotify go global, and more information is expected later this afternoon. Spotify also confirmed plans to embed “brand apps” in its desktop application, which sound like they would give their brand partners Intel, Reebok and others better visibility. All this fresh from AdAge digital conference where Spotify CEO Daniel Ek’s been speaking this morning.
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.