When Innovation Fails

Even the most forward-thinking idea can fall flat when the market just isn’t ready, says Caro McCarthy at Google+ B2B. So you need to decide if being first out of the gate is your priority.

When Innovation Fails

For more bite-sized bits of wisdom on leadership and strategies for success, explore our ongoing video series at 30 Second MBA.

About the author

Lydia Dishman is a business journalist writing about the intersection of tech, leadership, commerce, and innovation.She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.



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