During this episode of Work Flow, Corcoran shares how she divides and conquers her days in order to manage her many media appearances and her numerous businesses. Many of the people I’ve spoken with in this Fast Company video series talk about how they achieve work-life balance. Corcoran, on the other hand, professes that such a thing is not possible: “I gave up years ago on the concept that you could actually have balance in your life, I think it’s a phantom chase,” she says.
What she does instead is compartmentalize. In our Skype chat she describes how her phone goes on every morning at 6:30, ready for business, but she promptly shuts off the work line every night at 6:30 when she walks upstairs to her home to start her day as mom.
Corcoran also uses simple lists to prioritize what she has to do on a daily basis, giving each item a grade in terms of what needs to be done first. To get each job done, she talks about the small team she has put in place to keep up with the ongoing demand. “I’m in a reactionary business, I’m never in control of my time during the workday.” Corcoran also shares her number one power tool “which no one should have to live without”–and it’s not an app.