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Stop Preaching To The Choir: How To Really Grow Your Customer Base

At MTV, Jason Rzepka, VP of Public Affairs, says the only way to get new people hooked into the MTV community is to cast the net outside of it.

Stop Preaching To The Choir: How To Really Grow Your Customer Base
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For more bite-sized bits of wisdom on leadership and strategies for success, explore our ongoing video series at 30 Second MBA.

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About the author

Lydia Dishman is a reporter writing about the intersection of tech, leadership, and innovation. She is a regular contributor to Fast Company and has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

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