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  • 04.16.12

Would You Pay More For Fancy Versions Of Target Products?

Target is launching “Shops at Target,” in-store boutiques that sell products with hefty price tags.

Would You Pay More For Fancy Versions Of Target Products?

The chain retailer is launching an experiment in local appeal: All locations will host the Shops at Target, in-store boutiques of small-batch wares from retailers around the country. It’s a nice idea, though also a microcosm of American retail–because the pricey, artisanal items will be facing off against similar, mass-produced products only a few aisles away. Which would you buy?

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Target VS. The Shops at Target

Market Pantry gummy bears
$1 VS The Candy Store gummy fried eggs
$5

Storage ottoman $60 VS Privet House cotton rope pouf $80

Graphic tee $10 VS The Webster graphic tee $20

Organic Grooming bar soap $2.50 VS Cos Bar wrapped soaps $4 each

Boots and Barkley dog collar $3 VS Polka Dog Bakery collar $8

About the author

Christina is an associate editor at Fast Company, where she writes about technology, social media, and business.

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