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"The Biggest Loser" Cashes In On The Screen And On The Ranch

NBC's weight-loss empire is growing a little (ahem) bigger this month, as the Biggest Loser Resort opens just outside Niagara Falls, New York. Fans looking to shed pounds will likely pack in, though NBC may hardly notice the extra cash as it counts the flow of money from the popular TV show.


$25.9 million

Estimated annual revenue from guest fees at maximum capacity.


$96.6 million

Estimated annual revenue from ad sales.

A version of this article appeared in the May 2012 issue of Fast Company magazine.

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