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How To Leverage User Experience To Get Customers Talking

Andy Forssell, SVP of Content at HULU, says that providing a great user experience is the foundation for growing a customer base.

How To Leverage User Experience To Get Customers Talking

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Want more great ideas from top entrepreneurs? Our cameras were at SXSW; check out more videos on 30SecondMBA.

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About the author

Lydia Dishman is a staff editor for Fast Company's Work Life section. She has written for CBS Moneywatch, Fortune, The Guardian, Popular Science, and the New York Times, among others.

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