Last year, analysts predicted 2011 would be the year mobile commerce (m-commerce) took off, and they were right–sales nearly doubled over 2010. Now, 2012 is being hailed as the year of Facebook commerce. Social sales are expected to be worth $14 billion by 2014; brands including Coca-Cola, Pampers, and Oscar de la Renta have already opened so-called F-stores. But based on 2011 sales, the tiny market has a ways to go.
collections
NewsletterCurrent IssueRecommender
The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month
Strong Female Lead
The struggles and triumphs of prominent women in leadership positions
Productivity
Productivity tips and hacks
Platform Wars
The major tech ecosystems that battle for our attention and dollars
Tech Forecast
What’s next for hardware, software, and services
Most Innovative Companies
Our annual guide to the businesses that matter the most
Most Creative People
Leaders who are shaping the future of business in creative ways
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system
Innovation By Design
Celebrating the best ideas in business
FastCo.Works Studio
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens
Follow us:
