Michael Coren 01.26.12 1:30 AM What's the best way to get people to want to buy products made from dying corn? Market them to the middle class as fancy and exclusive—just like Itanoní Flor del Maíz is doing with its gourmet tortillas in Mexico. Newsletter Get the latest Fast Company stories delivered to your inbox daily. Send I'd also like to receive special Fast Company offers ARE YOU REGISTERED TO VOTE? Register now to make sure you have a voice in the election.