Zach Dionne 01.11.12 12:05 AM Tastemaker and RCRD LBL founder Elliot Aronow says brands and content creators need, simply, to keep it real. Oh, also, "don't be a hack." Newsletter Get the latest Fast Company stories delivered to your inbox daily. Send I'd also like to receive special Fast Company offers ARE YOU REGISTERED TO VOTE? Register now to make sure you have a voice in the election.