advertisement
advertisement
  • 01.03.12

Work Smart: Overcoming Consensus

How do you make everyone happy in a creative project with multiple constituencies?

How do you make everyone happy in a creative project with multiple constituencies? You can’t. And trying to please everyone will result in a mediocre outcome. Here’s my advice for how to avoid becoming burdened by consensus.

advertisement

Creative teams need to identify those one or two sacred extremes, the most distinguishing elements of the project that are going to make it extraordinary. And then be willing to say: I’m willing to compromise on pretty much everything, but these are the one or two things that I hold dear and here’s why.

Scott is the author of the national best-selling book Making Ideas Happen and CEO of Behance, a company that develops products and services for creative industries. Behance’s products include the Behance Network, the world’s leading platform for creative professionals to showcase their work, and The 99%, a think tank and annual conference focused on leadership and execution in the creative world.

Read more Work Smart.

 

About the author

Scott Belsky has committed his professional life to help organize creative individuals, teams, and networks. As the co-founder and CEO of Behance, Scott oversees the Behance Network (Behance.net), the world’s leading platform to showcase and discover creative work; The 99% (The99percent.com), Behance's think tank for leadership and execution in creative industries, and Action Method (ActionMethod.com), a popular online/mobile productivity application and line of organizational paper products.

More

Video