When brothers Mike and Dave Radparvar founded the lifestyle goods shopping site Holstee, their aim was simply to create a sustainable and ethical lifestyle for themselves. But after writing a manifesto that echoed across the web and into multiple languages, they discovered that a whole lot of other people wanted to live that lifestyle too.
Have you written a manifesto yet? You should. It’s a powerful tool for helping you make decisions about your business, and life. It’s guided the product choices made by the Radparvar brothers, and their cofounder Fabian Pfortmüller. They moved from T-shirts to 100% recycled wallets to a backpack–a new product which they announce in this episode of Change Generation.