Which of These Books Are Real?

Which of These Books Are Real?

On November 2, Grand Central Publishing releases Everything I Know About Business I Learned From the Grateful Dead–the latest in a large genre of business books with titles that start with some version of All I Need to
Know . . .
, proving either that business lessons are everywhere or that many business leaders are full of crap.


So how implausible can these books get? Here are two real ones and two we made up. Can you tell which is which? Answers are below.

By Matthew Geiger
“Profits are made by tapping the untapped markets–the places others didn’t dare go. That’s what Ace did. Laces out!”

By Tom Porter
“Build successful businesses by mimicking the dignity, adaptability, and balance found in the natural world.”

By Tim Knox
“If you work hard, treat people right, and use your common sense, you can be anything, do anything, accomplish anything.”

By Norrin Radd
“When you start from scratch, you can act like you have nothing to lose. That’s what makes you better than the competition.”

Real books: A Duck (Dog Ear, 2009) and My Mama (Wiley, 2007)

Follow Jason Feifer @heyfeifer and @fastcompany on Twitter.

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