When a scarcity of wool in 1960s Morocco left women bereft of weaving material, they reached for unwanted Red Cross clothing donations from Great Britain and used the hand-me-downs to create contemporary tribal rugs, called boucherouites. “I often see recognizable fabrics from my grandmother’s house clothes,” says Susan Gomersall, a U.K. native who now sells the tapestries from the walls of Kea, her Brooklyn, New York, gallery. To acquire each boucherouite–Moroccan-Arabic for “torn clothing”–rug brokers forage the Moroccan countryside for authentic pieces from the 1960s, like this inverted chevron, an interpretation of a traditional tribal protective pattern. “The villagers know and trust the brokers,” Gomersall says. “Everyone gets a bit of the pie.” As the boucherouite trend is still growing, prices remain low. (This piece costs $2,800, as compared to Iranian Persian rugs that can fetch $25,000.) Soon, Gomersall predicts that Moroccans will start weaving specifically for export. Until then, each rug serves as a relic of a Moroccan household, “made on the whim of the maker.” keacarpetsandkilims.comMR
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.