Build a game, and they will play–and pay. Of the 62 million Americans who will log game time on a social network this year, some 10% will open their real-world wallets to buy virtual goods. That small percentage is nothing to scoff at, says Paul Verna, analyst at eMarketer. “It’s like gambling,” he says, encouraging companies to pursue repeat purchasers, a lesson of this London conference. “It’s little bits at a time, but it becomes substantial.” He’s not kidding. The small population of purchase-happy gamers in the U.S. will spend an estimated $653 million on virtual goods this
year. Game on.
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.