Good logos are like good friends: "When they show up wearing a mustache, with no explanation, you just go, 'Huh?'" says Michael Cronan, creative director at branding firm Cronan. But, of course, most logo changes are done for a reason. Cronan and partner Karin Hibma evaluate three recent ones.
// The Problem
Mozilla was about to release version 3.5 of its Firefox browser, which looked similar but had a lot of back-end changes. The company feared users wouldn't notice the new stuff.
// The Verdict
"The colors are softer, so it appears a bit more unified and globular. But there's nothing that feels fresh, fun, or interesting. It seems like Firefox redrew this for themselves, not their customers."
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A version of this article appeared in the October 2011 issue of Fast Company magazine.