Less than a year after making the world’s smallest animation, Nokia just ticked off that large, lurking item on the to-do list: conjuring the world’s largest stop motion animation.
The new film, Gulp, tells the simple story of a fisherman who gets swallowed by a larger predator. It was shot entirely with the Nokia N8 phone. “Strapping the device to a 40-meter high cherry picker on a massive expanse of beach with gale force winds seemed like a good challenge for the smartphone,” says David Bruno, a creative at Wieden + Kennedy London which created the spot along with directing team Sumo Science, from animation studio Aardman, and sand artist Jamie Wardley, from sand and ice sculpture specialists, Sand in Your Eye.
Sumo Science, aka Ed Patterson and Will Studd, director of photography Toby Howell and Wardley, literally fought time and tides over the five-day shoot to complete the painstaking animation process before the sea wiped out their efforts. The team used stencils, modded rakes, and a crew of sand artists and volunteer animation students to create the sand shapes and characters that brought the narrative to life.
The action was captured by three Nokia N8s suspended from a crane, with each frame representing a single shot from the phone cam. This spot is part of an ongoing campaign using unique, often technically challenging videos to showcase the capabilities of Nokia handsets. And while you probably won’t be snapping photos of your family with a cherry picker anytime soon, it’s not a bad way to tout the 12-megapixel camera and “Carl Zeiss 4-element Tessar optics” in the N8. The largest scene in Gulp occupied 11,000 square feet of Pendine Beach in South Wales. The agency says the film earned a Guinness nod for “world’s largest stop motion animation set.”