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  • 07.25.11

The Latest Feats From Filmmaker Robert Rodriguez, Hollywood’s Stealthiest Innovator

Robert Rodriguez was doing 3-D way before it was cool. Now he’s testing out a whole crop of moviemaking experiments, including “Aroma-Scope” for his latest Spy Kids installment, and a remake of animated fantasy “Heavy Metal.”

The Latest Feats From Filmmaker Robert Rodriguez, Hollywood’s Stealthiest Innovator

Robert Rodriguez is like the filmmaker’s version of Cool Record Store Guy. Whatever it is other directors are into now, Rodriguez was into way before anyone else was into it. This whole blockbuster 3-D movie trend? Sure, Rodriguez did that with Spy Kids 3-D, eight years ago. Making a digital flick look like it cost multi-millions a la Zack Snyder and 300? He did that too with Grindhouse–and almost got analog evangelist Quentin Tarantino to convert.

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At this years’ Comic Con, Rodriguez, who has his fourth Spy Kids’ flick coming out August 19th (in AromaScope!), just announced a slew of new plans that will push his filmmaking even further, not just with moviemaking, but creative insight, technological wizardry, and standard film production disruption that will keep him in his native Austin, in the theaters, and out of Hollywood hell.

He’s Revamping “Adult” Animation

He’s Pushing Film Platforms, Not Hollywood Gimmicks

He’s Treating Filmmaking Like a Startup

[RR Image: Flickr user orayzio]

About the author

Susan Karlin is an award-winning journalist in Los Angeles, covering the nexus of science, technology, and arts, with a fondness for sci-fi and comics. She's a regular contributor to Fast Company, NPR, and IEEE Spectrum, and has written for Newsweek, Forbes, Wired, Scientific American, Discover, NY and London Times, and BBC Radio.

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